BUY DIane’s car

The Las Vegas Strip is complete chaos during Formula 1.

For one week, the world’s biggest brands descend on a city already built to overwhelm you.


Bring a Trailer is where enthusiasts obsess over, buy, and sell cars they actually care about. 

So how does a humble, no-nonsense brand show up in a place like this?

We kept it simple. Stupidly simple.

Using the most rudimentary guerrilla tactics, timeless visuals, and straightforward, product-first copy, we made one thing impossible to ignore:
A real car, being sold by a real person,
and how to buy it on BringATrailer.com.

There were billboards.

Some WITH WHEELS

Placed in newstands All across the strip

A 12 page zines detailing every inch of diane’s 1977 PORSCHE 911S COUPE 5-SPEED.

and distributed by our street team

We took every low-rent, unsuspecting placement on and around the Las VEGas strip.

AGENCY: PMG
ECD: ANDREW HARPER
CD: JUSTIN PRICHARD
ACD: KEVIN YURASOVICH, BENJY JOUNG
AD: JAKE O’REILLY
CW: BENJY JOUNG
ZINE DESIGN: ADY PEACOCK
MOTION DESIGN: ADY PEACOCK, LUIS CUENCA

others WITH LEGS

We even sponsored a bowling team

we did end up selling diane’s car, but don’t worry.
there are thousands more on bring a trailer.

It’s never just a car.

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Bring a Trailer: It's Never Just a Car

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Underdog Fantasy: Bet Better