Buy Diane’s car
The Las Vegas Strip is complete chaos during Formula 1.
For one week, the world’s biggest brands descend on a city already built to overwhelm you.
Bring a Trailer is where enthusiasts obsess over, buy, and sell cars they actually care about.
So how does a humble, no-nonsense brand show up in a place like this?
We kept it simple. Stupidly simple.
Using the most rudimentary guerrilla tactics, timeless visuals, and straightforward, product-first copy, we made one thing impossible to ignore:
A real car, being sold by a real person,
and how to buy it on BringATrailer.com.
There were billboards.
Some with wheels
The zines were placed newsstands all across the strip.
A 12 page zine detailing every inch of Diane’s 1977 Porsche 911S Coupe 5-Speed.
and distributed by our street team
We took every low-rent, unsuspecting placement on and around the Las Vegas strip.
Agency: PMG
ECD: Andrew Harper
CD: Justin Prichard
ACD: Kevin Yurasovich, Benjy Joung
AD: Jake O’Reilly
CW: Benjy Joung
Zine Design: Ady Peacock
Motion Design: Ady Peacock, Luis Cuenca
Others with legs
We even sponsored a bowling team