Buy Diane’s car

The Las Vegas Strip is complete chaos during Formula 1.

For one week, the world’s biggest brands descend on a city already built to overwhelm you.

Bring a Trailer is where enthusiasts obsess over, buy, and sell cars they actually care about. 

So how does a humble, no-nonsense brand show up in a place like this?

We kept it simple. Stupidly simple.

Using the most rudimentary guerrilla tactics, timeless visuals, and straightforward, product-first copy, we made one thing impossible to ignore:
A real car, being sold by a real person,
and how to buy it on
BringATrailer.com.

There were billboards.

Some with wheels

The zines were placed newsstands all across the strip.

A 12 page zine detailing every inch of Diane’s 1977 Porsche 911S Coupe 5-Speed.

and distributed by our street team

We took every low-rent, unsuspecting placement on and around the Las Vegas strip.

Agency: PMG
ECD: Andrew Harper
CD: Justin Prichard
ACD: Kevin Yurasovich, Benjy Joung
AD: Jake O’Reilly
CW: Benjy Joung
Zine Design: Ady Peacock
Motion Design: Ady Peacock, Luis Cuenca

Others with legs

We even sponsored a bowling team

We did end up selling Diane’s car, but don’t worry.
there are thousands more on bring a trailer.

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Bring a Trailer: It's Never Just a Car

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