BUY DIane’s car
The Las Vegas Strip is complete chaos during Formula 1.
For one week, the world’s biggest brands descend on a city already built to overwhelm you.
Bring a Trailer is where enthusiasts obsess over, buy, and sell cars they actually care about.
So how does a humble, no-nonsense brand show up in a place like this?
We kept it simple. Stupidly simple.
Using the most rudimentary guerrilla tactics, timeless visuals, and straightforward, product-first copy, we made one thing impossible to ignore:
A real car, being sold by a real person, and how to buy it on BringATrailer.com.
There were billboards.
Some WITH WHEELS
Placed in newstands All across the strip
A 12 page zines detailing every inch of
diane’s 1977 PORSCHE 911S COUPE 5-SPEED.
and distributed by our street team
We took every low-rent, unsuspecting placement on and around the Las VEGas strip.
Agency: PMG
ECD: ANDREW HARPER
CD: JUSTIN PRICHARD
ACD: KEVIN YURASOVICH, BENJY JOUNG
others WITH LEGS
We even sponsored a bowling team
